Privacy Policy

Effective date: November 11, 2026

This Privacy Policy explains, in plain English, how EarForce Pup ("EarForce Pup", "we", "us") collects, uses and shares personal information when you visit earforcepup.com, contact us, or buy from us. EarForce Pup is based in Mississauga, Ontario, Canada, and sells to customers in the United States. If you have questions, email earforcepup@gmail.com.

What we collect

• Order information: your name, shipping and billing address, email, phone number (if you give it), the items you buy and your order history. Payment card details are handled by our payment processors; we don't see or store your full card number.
• Contact information: what you send us through our contact, wholesale or story forms or by email, such as your name, email, order number, business details, your dog's name and breed, your message and any links you share.
• Device and usage data: your IP address, browser and device type, pages you view, what you click, how you arrived at our site, and similar information collected through cookies and similar technologies.
• Marketing preferences: whether you have agreed to receive marketing emails.

How we use your information

• To fulfil your order: process payment, ship your order, send order and shipping updates, and handle returns and refunds.
• To support you: answer your questions, help with sizing and fit, and respond to wholesale inquiries.
• To send marketing emails, only if you have opted in. You can unsubscribe at any time using the link in any email.
• To measure and improve our ads and website: we use Shopify analytics and the Meta pixel and Conversions API to understand how people use our site and to measure and improve the performance of our ads.
• To keep our store secure and prevent fraud.
• To meet legal obligations, such as tax and accounting records.
• To publish customer stories, only if you submit a story and give us permission to publish it.

Cookies and similar technologies

We use cookies and similar technologies to make our store work (for example, to remember your cart), to understand how the site is used, and to measure advertising. Some cookies are set by Shopify, and some by Meta for ad measurement. You can control cookies through your browser settings and, where available, our cookie banner. Blocking some cookies may stop parts of the store from working properly.

Who we share information with

We share personal information only as needed to run our business:

• Shopify, which hosts our online store and processes orders.
• Payment processors that handle checkout, such as Shopify Payments and Shop Pay, to process your payment.
• Our fulfilment partner and shipping carriers, so your order can be packed and delivered.
• Meta (Facebook and Instagram), through the Meta pixel and Conversions API, for ad measurement and to show relevant ads.
• Email service providers that send our order and marketing emails.
• Professional advisers and authorities, when required by law or to protect our rights.

We don't sell your personal information for money. Sharing information with Meta for advertising may count as "sharing" or "targeted advertising" under some US state laws. You can opt out on our Your Privacy Choices page.

How long we keep information

We keep order information for as long as needed to fulfil your order and to meet tax, accounting and legal requirements, generally up to 7 years. We keep support messages for up to 3 years after our last contact with you. Marketing data is kept until you unsubscribe or ask us to delete it. When we no longer need information, we delete or anonymise it.

Your rights

Depending on where you live, you may have the right to:

• Access the personal information we hold about you
• Correct information that is inaccurate
• Delete your personal information
• Opt out of marketing emails, and of sharing for targeted advertising
• Withdraw consent where we rely on it

California residents (CCPA/CPRA): you have the right to know what personal information we collect, use and disclose; to request access, correction and deletion; to opt out of the sale or sharing of personal information for cross-context behavioral advertising; to limit the use of sensitive personal information (we don't use sensitive personal information to infer characteristics about you); and to not be discriminated against for using these rights. You can use an authorized agent to make a request on your behalf.

Canada (PIPEDA): as a Canadian business, we handle personal information in line with the Personal Information Protection and Electronic Documents Act. You can ask to access and correct your information, and you can contact us with any concerns. You may also complain to the Office of the Privacy Commissioner of Canada.

To make a request, email earforcepup@gmail.com. We'll verify your identity before acting on it, and respond within the time required by law, usually within 30 to 45 days.

Where your information is stored

We are based in Canada, and our service providers, including Shopify, may store and process information in the United States, Canada and other countries. Those countries' laws may differ from the laws where you live. We use providers that protect personal information with appropriate safeguards.

Security

We use reasonable technical and organisational measures to protect personal information, and our store runs on Shopify's secure platform. No system is completely secure, so please contact us right away if you think your information has been compromised.

Children

Our store is not directed to children under 13, and we don't knowingly collect personal information from children under 13. If you believe a child has given us information, contact us and we'll delete it.

Changes to this policy

We may update this policy from time to time. We'll post the new version on this page with a new effective date. If the changes are significant, we'll let you know by email or with a notice on our site.

Contact us

EarForce Pup, Mississauga, Ontario, Canada
Email: earforcepup@gmail.com